Josh Turner has partnered with Ariat International, the leader in innovative Western and English footwear. Ariat will sponsor dates on Josh’s 2013 Punching Bag Tour and Josh will be featured in Ariat’s new ‘Passion’ advertising campaign. The ‘Passion’ ads will run in a number of publications including Spirit, Cowboys Indians, American Cowboy and Western Horseman.
“I remember coming across this particular pair of Ariat boots at a western store in Billings, MT and I was blown away at how comfortable they were,” Josh said. “They were the most comfortable boots I had ever put on, and I knew the rubber sole would be great on stage to keep me from slipping and sliding. From that point on, I fell in love with the brand.”
“Josh is a true fan of our brand,” Susan Alcala, Ariat’s vice president of partnership marketing, said. “We have been working with him for several years, and this formal partnership is a natural progression of the relationship. It is an honor to have Josh join the extended Ariat team.”
For more information about Josh and his upcoming tour, visit www.joshturner.com. His latest project, Josh Turner – Live Across America is available exclusively at Cracker Barrel.