Kellie Pickler has partnered with Tone® Body Wash for the Tone® Turn it Up!® series. The series will provide exclusive content from Kellie while she’s on tour for her latest album, 100 Proof, and allow fans to keep up with her via Facebook through personal blog posts and a live chat. Fans can also participate in giveaways, including the grand prize of an all-expenses paid trip to Nashville to meet Kellie.
“As a fan of the product, I am excited to partner with Tone® Body Wash,” says Kellie. “The Tone® Turn it Up!® series is a great way for me to connect with my fans nationwide and invite them along on my tour. I also can’t wait to let them in on a few ways I turn it up before I hit the stage.”
“The Tone® Turn it Up!® series connects our body wash with consumers beyond the shower by giving them a behind-the-scenes look at how a highly celebrated female artist, like Kellie Pickler, turns up her day,” Traci Mason, Senior Brand Manager of Tone® brand at Henkel, said. “Kellie’s enthusiastic approach to her music and positive spirit combined with her amazing skin makes her a perfect fit for Tone® body wash.”
The Tone® Turn it Up!® series is timed with the introduction of Tone® Fruit Peel® Body Wash which combines citrus, kiwi and apple essences to wash away dull skin and bring out a natural glow. For more information on Tone® brand’s partnership with Kellie or to enter one of the contests Tone® Body Wash is offering, visit www.Facebook.com/toneskincare.