Luke Bryan has announced a multi-year partnership with Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear. The partnership will center around a series of cross-promotions and collaborations across both Luke and Cabela’s year-round activities. Campaigns will appear in Cabela stores and catalogs as well as online and social media and content collaborations will give fans a behind the scenes look into Luke’s outdoor adventures.
“My love for the outdoors is something that has been a part of me ever since I can remember,” Luke said. “It seems there was never a time when we weren’t hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela’s is such a natural fit for me.”
“Luke is the perfect partner for Cabela’s as he combines a lifelong love of the outdoors along with strong country roots,” Scott Williams, EVP and Chief Marketing/E-Commerce Officer, said. “This passion comes through in everything that Luke does- from his hunting and fishing, to his music. We’re really excited to welcome Luke to the Cabela’s family.”
Cabela’s will also sponsor Luke’s concert tours, beginning with his first-ever headlining tour, Dirt Road Diaries, which kicks off in January. Cabela’s CLUB Visa Members will have access to pre-sale tickets and preferred seats in select markets beginning Monday, October 22, 2012.