Trace Adkins has partnered with Louisiana-based, family-run business Hightower’s Country Smoked Sausage as the brand’s spokesperson, reports the Shreveport Times. The company has been run by Marvin Hightower for the last 40 years at a plant located just 16 miles from Trace’s hometown of Sarepta, Louisiana. The sausage is available exclusive at the Brookshire’s grocery store chain.
“When you think about home cooking, you think about family and tradition,” Trace said. “The Hightower’s family business was a part of my family’s meals growing up. I’m happy to join them as they expand beyond Louisiana to all the families served by Brookshire Grocery Company stores.”
The Hightower family says the ‘outstanding taste’ of their sausage from a commitment to a “secret, traditional recipe that calls for no added water, a
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