According to a survey released by the National Retail Federation, shoppers made history at stores and websites during the Thanksgiving weekend.
The survey says 247 million shoppers visited websites and stores starting the day of Thanksgiving. That is a 9.2 percent increase from last year. On the average, each holiday shopper spent $423 dollars over the weekend–that’s up from last year’s $398 dollars.
The four-day weekend total is $59.1 billion dollars, which exceeds last year’s $52.4 billion.
For the third year in a row it’s expected that today, Cyber Monday, will set a record as being the biggest online shopping day of the year. The research firm ComScore predicts American consumers will spend $1.5 billion dollars online–that’s up 20 percent from last year’s Cyber Monday.