Super Bowl ads are designed to get your attention. Major companies spend millions of dollars, cast supermodels and try every
eye-popping pyro trick they can to stand out above the crowd. So it was a huge surprise that one of the biggest ads of the
night contained none of those things. The powerful “God Made a Farmer” ad by Ram Trucks is a simple two-minute salute to the
men and women who feed the world. Featuring the voice of the late radio commentator Paul Harvey, it spoke to the commitment
and values of America’s farming families and managed to outshine even Beyoncé’s over-the-top halftime show. This message
and the imagery that accompanied it made it one of the most talked about moments of the night. With the media attention surrounding
the spot, it proved to be an effective message for Ram — and for America.