OFFSTAGE: Taylor Swift Is "Brave Girl No. 1"

Written by CMT News. Posted in Entertainment News

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OFFSTAGE: Taylor Swift Is "Brave Girl No. 1"

Published on January 28, 2013 by CMT News

Taylor Swift
(CMT Offstage keeps a 24/7 watch on everything that’s happening with country music artists behind the scenes and
out of the spotlight.)

“Welcome, Brave Girl. Keep your head high and your heart open.” That’s the gist of the new
Keds campaign featuring Taylor Swift. And why did the company choose
her? “We thought about who would be Brave Girl No. 1,” the company president told
The New York Times
. And for them, that was Swift. When Keds started doing consumer research, they discovered that
heroes are important to their target audience. So enter Swift. Company executives think she’s the perfect role model and that
she is a bit of a braveheart herself. “If you’re lucky enough to be different from
everyone else, don’t change to be the same,” Swift says in the ads. She also advises girls to try things, say hi, laugh a
lot, mess up, apologize, hug people and so on. Probably all things you can do with or without specific footwear, but I still
love the idea of anyone who encourages girls of all ages to be their best selves.

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