Sam Houston State University made an impression at the 28th Annual Crystal Awards, winning the Online Marketing Campaign—Business to Consumer award.
The award honored SHSU for the first year of its online marketing campaign, a component of the web optimization project, a cross-divisional collaboration between SHSU Online, Enrollment Management and Academic Affairs. Web optimization refers to the procedures used to help a website rank well in search engines when searching a subject.
The awards, hosted May 29th by the Houston Chapter of the American Marketing Association, were open to member non-profit and private businesses from across the greater Houston area.
The award intersects the one-year mark of the online marketing campaign, which has been approved for another year.