Trace Adkins has partnered with Louisiana-based, family-run business Hightower’s Country Smoked Sausage as the brand’s spokesperson, reports the Shreveport Times. The company has been run by Marvin Hightower for the last 40 years at a plant located just 16 miles from Trace’s hometown of Sarepta, Louisiana. The sausage is available exclusive at the Brookshire’s grocery store chain.
“When you think about home cooking, you think about family and tradition,” Trace said. “The Hightower’s family business was a part of my family’s meals growing up. I’m happy to join them as they expand beyond Louisiana to all the families served by Brookshire Grocery Company stores.”
The Hightower family says the ‘outstanding taste’ of their sausage from a commitment to a “secret, traditional recipe that calls for no added water, a great balance of spices and true flavor of high quality USA mean.”
On May 31, Trace will make a personal appearance at a Brookshire’s store parking lot in Tyler, Lousiana to sing the National Anthem as a sendoff for 33 World War II veterans on their way to see the World War II memorial in Washington, D.C. on a Heroes Flight sponsored by Brookshire’s/Super 1 Foods. Trace will sign autographs afterward.
In addition to his spokesperson duties, Trace will serve as the host of a new GAC series, Great American Heroes, debuting later this year. Camera crews will follow Trace in six pre-selected cities on his Songs and Stories Tour – Easton, PA; Bakersfield, CA; Hyannis, MA; Grand Rapids, MI; Philadelphia, MS; and Knoxville, TN – as he celebrates three hometown heroes in each city. You can find more information on how to nominate a hometown hero HERE.