Christmas is a time for gathering with family – which means spending time with those crazy relatives you only see once a year. In the LoCash Cowboys new Christmas video, “What Time Is It,” the family gathering is includes spiked eggnog, tacky Christmas sweaters and a camo-snuggie-wearing grandma. Directed by Sunny Mabrey, the video is indeed a family affair with LoCash Chris Lucas’s wife Kaitlin and son Caden appearing throughout.
“I never laughed so hard at a video shoot! “ Chris said. “It was so much fun! Sunny was amazing to work with and we clicked immediately! It’s Christmas time baby!”
“We shot the video right before Thanksgiving so it was the perfect way to bring in the holidays,” Preston Brust said. “Almost everyone in the video is family friends of ours so that made it even more fun. My dad is the redneck snoring in the beginning wearing the camo overalls! Watchin’ him have so much fun on the set with us made my holiday perfect!”
“What Time Is It” is featured on An Average Joes Muddy Christmas, a diverse collection of holiday songs from artists such as Colt Ford, Josh Gracin, Montgomery Gentry, John Anderson, the Nappy Roots and more. “We are extremely proud of our first holiday project,” Average Joes Entertainment CEO/Executive Producer, Shannon Houchins said. “It’ll be a must have for Mud Digger and Average Joes fans and everyone this season.”